Pioneers & indentors of wastepaper & stocklot trade
Adler Paper is a Mumbai-based company that imports and deals in all types of waste paper and stock lots of paper rolls & sheets from all over the world. The company has an extensive global market presence and it provides long term disposal and procurement solutions to the Indian paper industry.
Adler Paper is the outcome of the merger of three companies – Victory Creations, Ultraprint and PaperWorks. The company has carved its own niche in the recycled fibre industry by adapting to the ever-changing environment and building long lasting relationships globally. The company was moving with an innovative approach at speed and decided to have a new and confident identity. The ask was to make them look smart, confident and sophisticated.
It's a serious industry
Standing out in the formal crowd
Relaunching with the same impact
Our foremost task was to select a name that would resonate powerfully, and after extensive research, we arrived at "Adler," a German word meaning "Eagle." This choice captures the essence of strength, vision, and leadership. It is for this reason that our logo prominently features an elegant and majestic eagle. Unique colors differentiate us from competitors, while maintaining simplicity and sophistication. Our goal was a memorable and impactful brand identity that resonates with our audience.
This impactful tool effectively conveyed our brand message, showcasing our refreshed look and effectively communicating our core values. It served as a strong medium to align our visual identity with our brand narrative, ensuring a cohesive and compelling representation of our company.
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