We helped Botim continue its ultra-launch spree for a new product- Botim Prepaid Cards- with well-defined marketing assets like promotional videos, advertisements, and website development.
Botim goes Ultra once again!
Context
At the start of 2023, Botim went ultra, and it hasn’t stopped since. After introducing international money transfer on the app, UAE’s finest voice and video calling application has been on an innovator’s spree to make payments easy.
They took their next step with PayBy and launched Botim Prepaid Cards, a super fast and easy multi-currency payment card.
So, we thought that for products that are this cool, they need to come alive—in 3D.
Campaign strategy
Video Production
Website development
Teaser videos
We started with a 10-second vertical teaser video with 3D renders of the cards that showed us a slight glimpse of the Botim Cards.
Launch videos
Then, it was time to see the cards in their true glory, so we made a 30-second product launch 3D video for multiple platforms like Facebook, Instagram, and YouTube.
Feature explainer videos
Now that the world had seen the Botim Cards, it was time for each card to take the stage. So, we made 10-second 3D videos that explained the features of each card separately.
Performance marketing videos
The next step was to run performance marketing ads across social media platforms. So, we made 20 and 10-second 3D videos in formats for Facebook, Instagram, and YouTube.
Website development
With the rest of the videos in place, we nailed the website landing page with beautiful 3D renders of the Botim Cards. The page showcased the features of the cards and urged viewers to join the waitlist to buy one.
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