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botim

UAE's top video-calling app

Industry
  • Consumer
Role
  • Campaign strategy
  • Social media management
  • Video production
  • Influencer management
  • Event coverage
Outcome
  • On the hottest landmarks of Dubai, Botim transformed itself from a video-calling app to an ultra app - one-stop solution for literally everything.

Leaving a mark on Dubai's iconic Burj Khalifa with Botim's Ultra feature.

Botim is UAE's finest voice and video calling app, Owned by Astra Tech, Botim is known for its premium-quality voice & video calling. The app offers HD video-calling, promotions, and offers. But that’s not it! Chats are now more secured and they introduced a new feature of global money transfers, in association with Moneygram.

Context

A go-to app to connect with loved ones with video calling, Botim took a step ahead in making this connection ultra-strong by introducing Money Transfer for users worldwide. For a connection so strong, Botim's ask was to go ultra and we served just that.

  • Campaign Strategy
  • Video Production
  • Social Media Management

Campaign launch

To make the ultra feature launch successful, we designed an animated video to display on the Burj Khalifa - #Botim on Burj Khalifa.

From conceptualizing to storyboarding and from model testing to actual output display on Burj Khalifa, the video aimed to create striking visuals to catch the eyes.

Influencer management

With the ongoing trend of influencer marketing for promotions, it was important for Botim to stay on top of the game.

Event Coverage

To make sure we catch the candid reaction of Botim viewers during the launch of the ultra feature, we covered the end-to-end event and curated a video for it.

Botim SuperApp

Botim did not stop at Money transfer, with 8 more ultra features, Botim launched - SuperApp.

For this futuristic app that offers everything from stock trading to ordering medicine, loans to gift cards - we stitched a 3D animated video to display in Museum of the Future.

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