Ganit

Where data speaks

Industry

Consulting

Role

Rebranding
Video production
Digital Marketing
UI/UX

Outcome

We created a visual persona of the brand by establishing a brand theme, which gave a new identity to Ganit.

To maximize decision-velocity and minimize decision-risk, Ganit designs & deploys purpose-built AI/ML solutions across industries to turn data into dollars.

Context

Consultancy is a competitive market, and Ganit wanted to stand out. The ask of the brand was a complete makeover into a young-bold-confident brand.

Campaign Strategy
Video Production
Social Media Management

Rebranding

As the creative agency, we started the rebranding process right from scratch, which was to define a precise brand archetypes that would do justice to the brand personality. As per the brand archetype and person, we drafted the visual theme and a video for rebranding with a viral mascot to give a complete switcheroo.

Ganit 2.0 launch - Brand film

To make an impactful comeback in the crowded market, we conceptualized and created the Ganit brand film, which encompasses everything from A to Z about the brand persona, services, and how data science management helps businesses grow.

Website

To bring out the right message while keeping the technical requirements in mind. We created an RTB-led and content-rich website that covers diversified key elements. Our focus was to create a prompt UI using the visual elements.

Social media

We took the thought leadership route in a sarcastic yet intelligent way of consulting to do justice to the brand archetype - Sage and Jester.