Litt

too litt to handle

Industry

Role

Branding & Identity
Social media marketing
Video production
Marketing assets

Outcome

Made the litt brand legit lit, with crafted branding and marketing process.

No party is worth getting bored! Litt is a premium brand of ready-to-serve alcohol-free sparkling non-alcoholic mix. Born for the very purpose of bringing the exceptional revolution to house parties.

Context

The F&B industry in India is gaining traction, making up to 3% of India's GDP. Despite its existence for some time, Litt Cocktails struggled to distinguish itself in the market due to a lack of effective marketing and brand positioning, compounded by the presence of strong competitors.

Brand Persona
Visual Language
Packaging
Marketing

Challenges

Defined brand persona
Lack of brand awareness
Heavy competition

Insight

Cocktails have always been considered a feminine drink. And cocktail mixers, only in addition to alcohol.

Solution

Make cocktail mixers 'Too Litt To Handle'.

To makeshift cocktail mixers as a must-have and not just an alternative, we dug deeper into identifying and creating an absolute persona for the brand, which later became the core pillar in positioning the brand.

Branding & Identity

To introduce Litt Cocktails as a high-quality premium brand and differentiate it from competitors with a distinct identity, we first identified our target customers and their persona. Based on ground-level research, we developed a brand archetype and tonality - one who is unconventional, a trendsetter, and most importantly - fun, meaning a Jester!

Social media management

Communicating with the customers, Litt had to become a conversational, party starter, and not so boring. For social media, we curated and drafted creative posts to increase brand recall.

Marketing assets

Digital platforms are not the only means to leave a mark on customers, to make sure Litt catches eyes and hearts - we designed marketing assets for the brand.

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