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Wink

Experience shopping with zero-click checkout

Industry
  • Fin-tech
Role
  • Branding & Identity
  • Video production
  • UI/UX
Outcome
  • We helped Wink launch with a defined branding and various promotional assets such as videos and a website.

Seamless shopping experience.

Wink is the new-age tech platform set to change the landscape of the shopping experience by authorizing users to shop with a zero-click checkout policy through voice and face recognition. Wink cloud system is a low code policy that keeps the user identity and personal data in a 3d encrypted model to avoid fraudulent activity.

Context

With new advancements in technology, Wink is a unique business model offering a seamless checkout experience, and for the same, the brand wanted to speak visually with powerful branding and communication.

  • Logo Design
  • Brand Film
  • Promo Video
  • Website Design

Challenges

Making people familiar with the tech

Branding

Branding makes the most of a brand. To create an eye-catching and everlasting impact of Wink on the user, our creative team indulged in designing a logo, colour palette, and fonts, keeping the brand subtle, fun, and easy to understand.

Brand film

For the launch of Wink, we created a 2D animated brand film capturing the essence, features, and benefits.

Promo video

Along with the brand film, to intensify the conversion rate, we created videos that focused on call-to-action.

Website

Fin-tech is a complex category for users to adapt to, and we web designers made sure that brand offerings are well understood. For this - we created a minimal design focusing more on the brand's techy persona and user understanding.

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